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Does Billboard Advertising Work? Taking a Closer Look at Its Effect in Las Vegas - US Reporter

Summary by US Reporter
In an era dominated by mobile devices, social media campaigns, and influencer marketing, the question arises: Does billboard advertising still have a place in the marketing mix? While there’s no one-size-fits-all answer, it seems that billboards can still be quite effective, especially when strategically placed. Las Vegas, a city built on spectacle, attention, and brand visibility, offers a prime example of how billboard advertising can still ma…
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US Reporter broke the news in on Saturday, June 14, 2025.
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