Does a long line mean a sweeter deal? We compare two sweets from a Hokkaido food fair【Taste test】

Does a long line mean a sweeter deal? We compare two sweets from a Hokkaido food fair【Taste test】

We try to find out whether waiting in a longer line equates to a more delicious sweet through a blind office taste test. The other day, our Japanese-language writer Yuichiro Wasai paid a visit to the Hokkaido Grand Fair happening at the Keio Department Store in Shinjuku, an event featuring all kinds of regional food products from Hokkaido that can usually only be purchased there. One of the booths had an unbelievable line in front of it, so he t…