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DNC launches voter registration blitz, new playbook as Dems eye more Florida gains

The DNC's new playbook prioritizes personal connections and digital strategy to rebuild Democratic voter registration amid an 18.6% decline since 2018, officials said.

  • The Democratic National Committee launched its first-ever midterm-year voter registration initiative in Florida, anchored by a "Voter Registration Week of Action" that began Saturday, March 28.
  • DNC Chair Ken Martin unveiled a new "Organizing and Political Playbook" alongside the initiative, aiming to modernize grassroots strategy through expanded training and data-driven outreach efforts.
  • Since 2018, registered Democratic voters in Florida have fallen by 18.6%, while Republicans now hold a nearly 1.5 million-voter advantage statewide, necessitating the party's engagement push.
  • The initiative includes 21 events across Florida, targeting college campuses such as the University of Florida, Florida International University, and the University of North Florida.
  • Seven months from the 2026 General Election, the drive follows recent Democratic upset wins in South Florida and the Tampa Bay area, reflecting a broader infrastructure-rebuilding effort.
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Florida Politics broke the news in Florida, United States on Monday, March 30, 2026.
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