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DJI better watch out! Insta360 just launched a 360-degree drone brand — here’s everything I can tell you so far
- In August 2025, Antigravity, a new drone brand spun out from Insta360, plans to release a sub-250g 360-degree camera drone.
- Antigravity emerged because Insta360 sought to enter the drone market independently amid DJI's dominance and increasing regulatory scrutiny.
- The drone aims to simplify flying and 360-degree videography with immersive 8K video, supported by a dedicated development team and anti-misuse features.
- Antigravity’s Head of Marketing BC Nie said, "With Antigravity, we're aiming higher," emphasizing reimagining drone capabilities beyond specs.
- This launch may challenge DJI’s market lead, though it remains unclear if Antigravity can overcome import restrictions or fully change drone market dynamics.
14 Articles
14 Articles
Insta360's new drone brand Antigravity teases world first 360-degree camera drone
Action camera company Insta360 has collaborated with partners to launch brand new drone brand Antigravity. Announced on Monday, Antigravity states it will offer the world's first aerial drone with inbuilt 360-degree video capture — and we won't have long to wait. SEE ALSO: Insta360 is coming for GoPro with the X5, a new 8K 360-degree action camera Credit: Antigravity Set to be unveiled in August, few details about Antigravity's debut drone ha…
Insta360's Antigravity is making a drone that can record 360-degree video
Insta360 has decided to spin out its own drone company, Antigravity, allowing it to operate independently. The new sub-brand is now developing an as-yet-unnamed drone that can record 360-degree video, similar to Insta360's X camera series. Details are currently limited, as the company finalizes its first product. However, Insta360’s Antigravity says its drones will be aimed at existing drone owners, looking for more creative video options as wel…
Watch out DJI, Insta360 announces its Antigravity drone brand
Antigravity, Insta360‘s new drone brand, has officially come out of stealth mode this morning, teasing a new drone to be released in August. It plans to compete directly with DJI and other consumer drone producers, making a 360-degree camera drone that is for everyone, but focused on creativity and having fun. more…
Insta360 Enters Drone Segment Via New “Antigravity” Sub-Brand
Insta360 has officially launched a new chapter in its hardware journey by introducing a standalone drone-focused brand called Antigravity. According to the company, the sub-brand’s first drone is set to be unveiled sometime next month. Antigravity’s debut drone is still under wraps, but it’s already confirmed to feature 360-degree video capabilities, similar to Insta360’s popular X series of cameras. While the full product details are still bein…
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