Go Woke, Avoid Going Broke? New Study Shows that Pro-DEI Companies Do Fine

Go woke, avoid going broke? New study shows that pro-DEI companies do fine

Companies that maintained their diversity, equity, and inclusion (DEI) initiatives performed better than those that removed them in the face of anti-DEI threats from the Trump administration, according to new research reported by The Guardian last Friday. The research’s findings contradict right-wing claims that companies that “go woke, go broke.” The research — conducted by Jacob Grumbach, an associate professor at the University of California,…

Diversity Lawsuits Force DEI Agenda on American Companies, Consumer Group Says

In the wake of recent Supreme Court rulings against race-based preferences and actions by the Trump administration to enforce those court decisions, activists are taking a new approach to try to force companies to implement a social justice agenda, a recent report states. “Lawsuits are increasingly used not to compensate victims or resolve individual disputes, but to impose Diversity, Equity and Inclusion (DEI) mandates that activists have strug…