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Dispatch: Inside The Swatch Sistem51 Factory
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Dispatch: Inside The Swatch Sistem51 Factory
Back in March, just days before the organized chaos of Watches and Wonders, I spent a few days in Biel — or Bienne, depending on which language you speak there — getting acclimated to the Swiss time zone with plenty of döner kebabs and Haribo Goldbären along the way (trust me guys, they're way better in Europe). But the main focus was a pilgrimage to Swatch, the brand that, like so many others, ignited my love of watches at a very young age. So …
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