Disney's Infinity Vision Aims to Boost an Imax-Less 'Avengers Doomsday.' 'Endgame Encore' Showed It's Working

‘Avengers: Endgame Encore’ Underwhelms As A Premium-Priced Upsell For Some Unremarkable ‘Doomsday’ Teases

What, exactly, is “Avengers: Endgame Encore”? Another attempt to push “Endgame” past “Avatar” at the global box office? A splashy way for Disney to launch its new Infinity Vision premium format and squeeze a little more juice out of one of the biggest movies ever made? Or did Marvel Studios simply calculate that a few minutes of “Avengers: Doomsday” material would be enough to get audiences to pay a surcharge to watch a movie many of them have a…

Marvel's Controversial Avengers: Endgame Encore Change Is Paying Off Ahead of Doomsday

Marvel Studios Avengers: Endgame Encore is a primer for the upcoming release of Avengers: Doomsday in more ways than people think. Sure, Endgame Encore hooked a lot of fans with the promise of new bonus material that both changes the film’s original ending and links it to Doomsday, and it delivers that. However, there was another agenda […]

'It's a Pretty Scummy Way Disney Did This' — Avengers: Endgame Encore Watchers Scramble After Marvel Locks New New Doomsday Tease to Premium Theaters

Avengers: Endgame Encore viewers have issued a warning to fans after realizing Disney locked a major new scene behind Imax and Infinity Vision theaters.

Disney's Infinity Vision Aims to Boost an Imax-Less 'Avengers Doomsday.' 'Endgame Encore' Showed It's Working

The new branding, which will play a big role with "Avengers: Doomsday," gives theaters an opportunity to shine a light on other premium formats