Marvel Confirms New Name for MCU 'Avengers' Movie Just Months Before Release
Disney said more than 7,500 screens applied for certification as it rolls out a new large-format brand for premium tentpole releases.
- At CineEurope in Barcelona, Disney introduced Infinity Vision, a new large screening format standard that has received more than 7,500 applications from global exhibitors seeking certification for upcoming releases like Avengers: Doomsday.
- To qualify for the Infinity Vision brand, exhibitor screens must meet strict technical requirements: minimum width of 452, immersive sound like Dolby Atmos or 7.1, and brightness levels of 14 footlamberts in 2D or 6 in 3D.
- Disney formally launched the InfinityVisionTickets.com landing page today to support the September 25 re-release of Avengers: Endgame Encore, which features a custom introduction and exclusive end tag for Infinity Vision and Imax screens.
- Industry leaders praised the initiative, with Cinema United Boss Michael O'Leary stating, "We compliment Disney," and Regal Cineworld Group CEO Eduardo Acuna noting the value of unified branding for premium large format experiences.
- Anticipation builds for the December 18 release of Avengers: Doomsday, featuring Robert Downey Jr. returning to the Marvel Cinematic Universe as Doctor Doom, with Disney presenting early footage at CineEurope this week.
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Marvel Confirms New Name for MCU 'Avengers' Movie Just Months Before Release
Marvel Studios is preparing an ambitious theatrical strategy that ties the past and future of the Marvel Cinematic Universe together, beginning with the return of Avengers: Endgame (2019) and extending to the release of Avengers: Doomsday (2026). Credit: Marvel Studios When Avengers: Endgame arrived in theaters in 2019, it was widely viewed as the definitive conclusion to the Infinity Saga. The film brought more than a decade of interconnected s…
Disney Ramping Up Infinity Vision For Upcoming Tentpoles; ‘Avengers: Endgame’ Re-Release Gets New Title – CineEurope
EXCLUSIVE: Infinity Vision, the large screening format standard which Disney is introducing for its upcoming re-release of the Russo Brothers' Avengers: Endgame and their December mega-tentpole Avengers: Doomsday, has received more than 7,500 applications from global exhibitor screens loo...
Marvel Replaces 'Avengers: Endgame' in MCU Canon as 'Doomsday' Reset Nears
Seven years after 2019’s Avengers: Endgame closed the book on Marvel Studios’ Infinity Saga, the company is preparing to bring the blockbuster back to theaters in a way that fundamentally changes its place in the Marvel Cinematic Universe. Credit: Marvel Studios What was once viewed as the final chapter of a generation-defining story is now being positioned as the opening act for what comes next. The strategy centers on a theatrical re-release o…
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