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Disney, Universal Turn to Fortnite to Capture New Demographic for Theme Parks
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Disney, Universal Turn to Fortnite to Capture New Demographic for Theme Parks
The future is video games, and both Disney and Universal are leveraging partnerships with Epic Games and the Fortnite video game to capture a new demographic at their theme parks. Last night was the opening night of Halloween Horror Nights, and Universal debuted an all-new scarezone featuring Fortnite. More specifically, Universal’s Halloween event used Fortnitemares, a seasonal event within the Fortnite game that introduces Halloween theming to…
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