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Confirmed: Disney Building Its Own Facebook & TikTok App
Disney+ will introduce a vertical short-form video feed and new advertiser tools to increase daily engagement, following ESPN's 33% share of live sports viewing in 2025.
- On Wednesday, Disney+ announced it will roll out a vertical short-form video feed in the U.S. later this year, with Erin Teague saying it will evolve to personalize formats and content.
- Starting with ESPN's Verts last year, Disney tested short-form sports videos and plans to bring `microcontent` to Disney+ in 2026 to court Gen Z and Gen Alpha, Disney said.
- Disney is offering advertisers a video generation tool entering beta and a Brand Impact Metric plus a unified brand portal via Disney Compass with partners including Affinity Solutions.
- Advertisers will gain tools to link ad exposure to results and plan campaigns with measurement guidance, Disney executives said, as the rollout comes ahead of the Disney+-Hulu combined app launch later this year.
- OpenAI reached a deal with Disney to use more than 200 of its characters in Sora, and Disney said it will invest $1 billion, adding AI-powered planning and internal tools.
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Confirmed: Disney Building Its Own Facebook & TikTok App
Disney is quietly making a move that signals a much larger shift in how it wants audiences to interact with its content. While the company isn’t launching a standalone social network, new details confirm Disney is actively reshaping Disney+ to function more like the platforms that dominate daily screen time—namely Facebook, TikTok, Instagram Reels, and YouTube Shorts. Credit: Lucasfilm At the center of that strategy is the introduction of vertic…
Disney has announced that by the end of 2026 it will add a video feed to its streaming platform...
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Total News Sources43
Leaning Left8Leaning Right1Center6Last UpdatedBias Distribution53% Left
Bias Distribution
- 53% of the sources lean Left
53% Left
L 53%
C 40%
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