Disney Builds Global Marketing Flywheel Under New CMO Asad Ayaz

Disney builds global marketing flywheel under new CMO Asad Ayaz

Disney has formally unveiled the structure of its newly centralised global marketing operation, putting newly appointed chief marketing and brand officer Asad Ayaz in charge of the company’s entire brand, franchise, media, data and creative engine across film, television, streaming, parks and sport. As Variety reports, staff were sent a memo earlier this month, in which Ayaz confirmed the creation of a powerful new Enterprise Marketing group des…

Disney Outlines Mega Marketing Group Leadership Structure Under Chief Marketing and Brand Officer Asad Ayaz

Disney has assembled the Star Destroyer of marketing executives following the promotion of Asad Ayaz to chief marketing and brand officer.

Disney Unveils Enterprise Marketing Structure Under Chief Marketing and Brand Officer Asad Ayaz

The Walt Disney Company is assembling a marketing force worthy of a blockbuster premiere, one designed to connect everything from streaming hits to theme park thrills under a single storytelling vision.What’s Happening:According to Variety, following the recent promotion of Asad Ayaz to Chief Marketing and Brand Officer, Disney is restructuring...