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Mickey Goes TikTok: Why Disney+ Vertical Video Is the Secret Key to a Generative AI Revolution
Verts offers a personalized TikTok-like feed to boost daily engagement and help users discover content from Disney's 100-year catalog on the mobile app.
- Today, Disney+ is beginning a U.S. rollout of Verts, a short-form vertical video feed accessible via a new icon on the mobile app for Android and iOS users.
- Following the rise of TikTok and Instagram Reels, Disney says Verts was developed to boost engagement, with early testing in August on Disney+ and ESPN showing increased user interaction.
- Disney says its 'advanced algorithm' will tailor the 'Verts' recommendations, initially sourcing vertical clips from Disney+, Hulu, ESPN, and Disney's 100-year entertainment library.
- By adding 'Verts', Disney+ joins Netflix, which launched a vertical feed last year, to boost discovery among younger, mobile-first viewers.
- Disney says the 'Verts' rollout is only the start of planned expansions, exploring creator content and OpenAI's Sora videos for Disney+ as execution details continue.
35 Articles
35 Articles
It is already available to subscribers of the service in the United States.
Disney+ incorporated a new vertical video format that allows subscribers to discover content within the streaming platform. The feature was designed to suit the use of mobile devices.Videos appear in a new feed within the mobile app. The user can browse scenes and moments of movies or series available in the catalog. The system works in a similar way to the scrolling used on TikTok or Instagram relays.This format seeks to make it easy for subscr…
Mickey Goes TikTok: Why Disney+ Vertical Video is the Secret Key to a Generative AI Revolution
The way we consume stories just changed forever. On March 12, 2026, a date that tech historians may eventually look back on as the “Great Pivot,” Disney+ officially pulled the trigger on a feature that many saw coming, but few understood the true gravity of. According to a breaking report from 9to5Mac, Disney+ has officially launched its vertical video interface. Credit: D23 To the casual observer, this looks like Disney simply “keeping up with …
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