Adam Smith Named Chairman, Direct-to-Consumer, Disney Entertainment
Smith will oversee strategy, product and ad technology for Disney+ and Hulu as Disney simplifies streaming leadership under one executive.
- On Thursday, Disney Entertainment promoted Adam Smith to chairman of direct-to-consumer while naming Joe Earley president of Disney Entertainment Television franchise and content strategy in a newly created role.
- The restructuring consolidates multiple executives' prior responsibilities under Smith's sole leadership, aligning with CEO Josh DAmaro's strategy to make Disney+ the company's 'digital centerpiece' six months after the co-president appointments.
- Smith spent over 20 years at YouTube and Google before joining Disney two years ago; he will oversee Disney+ and Hulu's product, engineering, advertising technology, programming, and data analytics.
- Walden praised Smith for building a world-class team and enhancing Disney+ user experience globally over two years, while Earley will lead strategic development of Disney Entertainment Television franchises and oversee international originals and creative talent development.
- Disney+ will triple local original series over three years and launch a TikTok pilot in coming months, while Disney+ and Hulu move toward a unified app by year-end as the streaming division builds on its first quarterly profit in mid-2024.
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11 Articles
Disney doubles down on tech, naming former YouTube executive as head of entertainment streaming business
Former YouTube executive Adam Smith has been named the head of Disney's entertainment streaming business, highlighting the company's focus on tech under Chief Executive Josh D'Amaro.
Disney names insider Adam Smith as chairman of streaming business
Sept 17 (Reuters) - Walt Disney on Thursday named insider Adam Smith chairman of its streaming business, as the company seeks to sharpen its focus across its direct-to-consumer platforms such as Disney+ and Hulu. • The company also named Joe Earley...
Disney Names New Streaming Boss In Major Shake Up of Direct-to-Consumer Division
Adam Smith has been promoted to chairman while Joe Earley, who had been president of direct-to-consumer, will shift to a new role as president of Disney Entertainment Television franchise and content strategy.
Disney Exec Adam Smith Named Sole Leader DTC, Joe Earley To Head TV
Disney’s President and Chief Creative Officer Dana Walden is streamlining the leadership of the company’s direct-to-consumer operation. Six months after she announced Adam Smith and Joe Earley as Co-Presidents of Direct-to-Consumer, both reporting to her, Smith has been named sole leader as Chairman, Direct-to-Consumer, Disney Entertainment. Earley is moving to Disney Entertainment Television chairman Debra […]
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