Disney Names Joss Hastings Senior Vice President of Marketing for Consumer Products
Joss Hastings will oversee worldwide marketing as Disney shifts Consumer Products into its Entertainment division and expands efforts to tie brands to products.
6 Articles
6 Articles
Disney Signals Return to Divisive Social Stances: Dana Walden Controls Merchandise, New SVP Raises Eyebrows
A significant reshuffling is underway inside The Walt Disney Company, and one of the more consequential changes involves a business that sometimes receives less attention than Disney’s movies, television networks or theme parks: consumer products. Disney Consumer Products is moving from Disney Experiences into Disney Entertainment, placing the enormous merchandise and licensing operation within the corporate empire overseen by Disney President a…
Disney Names Joss Hastings Consumer Products Marketing Chief As Division Moves Under Studios
Disney has tapped 20-year company veteran Joss Hastings as Senior Vice President, Marketing, Disney Consumer Products reporting jointly to the media giant’s Chief Marketing Officer Asad Ayaz and Disney Consumer Products President Lisa Baldzicki. The appointment follows the recent announcement that Consumer Products will shift from Disney Experiences into Disney Entertainment – Studios. Hastings, who has worked across consumer products, digital, …
Disney Names Joss Hastings Senior Vice President of Marketing for Consumer Products
Last week, we reported that Disney Consumer Products would move from under Disney Experiences to Disney Entertainment Studios. While the move doesn’t officially begin until October, Disney has announced that Joss Hastings has been tapped to lead marketing within the division. What’s Happening:This year has been massively transformative for The...
Disney Taps Joss Hastings as SVP, Marketing for Consumer Products
Disney Consumer Products (DCP) has promoted 20-year company veteran Joss Hastings to SVP of Marketing as the division prepares to move from under Disney Experiences to the Disney Entertainment umbrella this fall. In this new role, Hastings will spearhead DCP’s global marketing strategy, working across regions and teams to grow the business, strengthen its brands, and connect with Disney’s broad worldwide fanbase. She will report jointly to Dis…
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