US Edition
ITV and Disney+ Announce New 'First of Its Kind' Streaming Partnership - Liverpool Echo
UNITED KINGDOM, JUL 10 – The UK partnership offers 70 to 100 hours of curated content swaps to expand reach across younger Disney+ and older ITVX demographics, creating new advertising opportunities, executives said.
- ITV and Disney+ announced a first-of-its-kind streaming partnership launching on July 16, 2025, allowing content sharing in the UK.
- This deal follows a trend of similar alliances, like Netflix and TF1 last month, aiming to reach complementary audiences across platforms.
- ITVX will feature rotating Disney+ shows such as The Bear and Only Murders in the Building, while Disney+ adds ITV hits like Mr Bates vs The Post Office.
- Kevin Lygo described the alliance as mutually beneficial, noting it offers viewers more great content and opportunities to explore distinctive titles.
- The partnership suggests more such collaborations may emerge, increasing viewer choice and connecting free-to-air audiences with streamer content across EMEA.
Insights by Ground AI
Does this summary seem wrong?
39 Articles
39 Articles
Disney and ITV Sign Game-Changing Streaming Deal, Marking Major Shift in Industry Strategy
In a move that could reshape the streaming landscape in Europe and beyond, Disney and U.K. broadcaster ITV have announced a landmark partnership to share content between their platforms—Disney+ and ITVX. Billed as a “first-of-its-kind initiative,” the deal allows subscribers of both services to access a curated slate of shows from the other, beginning July 16th. The post Disney and ITV Sign Game-Changing Streaming Deal, Marking Major Shift in In…
Coverage Details
Total News Sources39
Leaning Left5Leaning Right3Center6Last UpdatedBias Distribution43% Center
Bias Distribution
- 43% of the sources are Center
43% Center
L 36%
C 43%
R 21%
Factuality
To view factuality data please Upgrade to Premium
