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New Coca-Cola X Star Wars Campaign Celebrates Togetherness

GLOBAL, JUN 26 – The campaign features 30 collectible Star Wars-themed Coca-Cola cans and bottles with an AR experience for fans to create and share hologram messages, celebrating fandom and a 70-year Disney-Coca-Cola partnership.

  • On July 7, 2025, Disney and Coca-Cola launched the 'Refresh Your Galaxy' campaign featuring 30 collectible Star Wars cans and bottles with an AR hologram experience.
  • This campaign builds on the 70-year partnership between Coca-Cola and Disney and celebrates Star Wars fandom by blending nostalgia with new technology.
  • Exclusive bottles with Aurebesh designs and character-inspired colors are sold only at Star Wars: Galaxy's Edge in Disneyland and Disney World for a limited time.
  • Coca-Cola’s global VP Islam ElDessouky said fans 'played with all aspects' of the campaign and that it was designed to respect and delight the community.
  • The campaign’s QR codes unlock the Holocreator AR experience, allowing fans to create hologram messages, reflecting Star Wars’ cultural impact and fan engagement across generations.
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Adweek broke the news in on Thursday, June 26, 2025.
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