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Disney to Pay $10 Million Fine After FTC Says It Allowed Data Collection on Kids

Disney's $10 million settlement addresses improper labeling of over 300 YouTube videos, which allowed data collection from children under 13, violating the Children's Online Privacy Protection Rule.

  • The Walt Disney Co. will pay $10 million to settle allegations over the improper labelling of children-focused videos on YouTube.
  • According to the FTC complaint, Disney allegedly violated the Children's Online Privacy Protection Rule by failing to properly label the videos as 'Made for Kids', enabling the collection of data from children under 13.
  • Disney has agreed to create and implement a program to review whether videos posted to YouTube should be designated as 'Made for Kids', unless YouTube implements age assurance technologies or removes the 'Made for Kids' labeling option.
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U.S. News broke the news in New York, United States on Tuesday, September 2, 2025.
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