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Dish launches new marketing strategy aimed at rural customers
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Dish launches new marketing strategy aimed at rural customers
A satellite antenna used by Dish Network. (Photo by Ryan Finnie via Wikimedia Commons) Echostar’s Dish Network is hoping to stand out from the competition by targeting rural residents with a simple message: Satellite is better than streaming. This week, Dish released a new marketing campaign called “Pigeon Targets” that takes aim at rival platform DirecTV’s decision to “abandon traditional satellite TV customers in favor of urban, streaming-only…
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