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New Campaign Seeks to Position Puerto Rico as a Sensory Destination
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SAN JUAN – Discover Puerto Rico announced Tuesday the launch of the global “Awaken Your Senses” campaign, a tourism promotion initiative that seeks to position the island as a destination where visitors experience culture, gastronomy and landscapes through sensory experiences. “‘Awaken Your Senses’ goes one step further: invites visitors to experience Puerto Rico with all their senses,” said Jorge Pérez, Principal Executive Officer of Discover P…
Discover Puerto Rico presented the global Awaken Your Senses campaign, a new strategy of tourism promotion that seeks to position the island as a destination where visitors connect with culture, gastronomy and landscapes through sensory experiences. “Awaken Your Senses goes one step further: invites visitors to experience Puerto Rico with all its senses,” said Jorge Pérez, Principal Executive Officer of Discover Puerto Rico. The initiative, base…
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