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Discord and Substack on why niche communities are rising
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Discord and Substack on why niche communities are rising
For years, brand presence on digital platforms hinged on big numbers—likes, followers, reach.But Discord and Substack are flipping that script, claiming the future of platform media lies not in mass broadcasting, but in tight-knit, high-intent communities.At Social Media Week, executives from both companies shared how their platforms are thriving by focusing on depth over scale—and why marketers need to start thinking like community managers, no…
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