DirecTV partners with TripleLift on programmatic pause ads

DirecTV partners with TripleLift on programmatic pause ads

The Gemini Air device allows DirecTV subscribers to stream genre-based and signature TV packages over the Internet instead of via satellite. (Courtesy images, Graphic by The Desk) DirecTV is partnering with TripleLift to launch programmatic pause advertising on its connected television platforms. The launch will allow clients who purchase inventory through DirecTV Advertising to launch campaigns using the pause ad format. DirecTV has largely sol…

TripleLift, DirecTV Launch Programmatic Pause Ads

Industry-first collaboration programmatically delivers ads via major DSPs when viewers pause the TV shows and movies they are watching

TripleLift Expands Creative Leadership with Launch of Programmatic Pause Ads in Partnership with DIRECTV Advertising

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