DIRECTV Advertising and Magnite Enhance Live Streaming Programmatic Demand During Peak Viewing Events

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DIRECTV Advertising and Magnite Enhance Live Streaming Programmatic Demand During Peak Viewing Events

DIRECTV Advertising grows streaming scale and fortifies relationship with Magnite to meet expected potential increases in volumes for live sports in-game inventory Magnite, the largest independent sell-side advertising company, and DIRECTV Advertising, a pioneer in the converged TV addressable space, are leveraging programmatic demand capabilities to unlock the full potential of live streaming advertising. Magnite and DIRECTV Advertising’s colla…