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Dior, Fendi and Burberry Run Out of Place on the Golden Mile: Luxury Collides with a Spaceless Market
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The streets of Ortega and Gasset and Serrano, the heart of the well-known Golden Mile, have been consolidated as one of the most coveted destinations by the great international firms. In the midst of this commercial fever, brands such as Dior, Fendi or Burberry are still unable to materialize their entry or expansion, trapped in a combination of overflowing demand, scarce supply and skyrocketed rents. “Madrid has made a very important change aft…
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