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Digital promotions fuel over-ordering of takeaway food
Summary by Scottish Local Retailer Magazine
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Digital promotions fuel over-ordering of takeaway food
Price promotions on food delivery and takeaway apps and websites are causing people to order more than they intended, research from Food Standards Scotland (FSS) has found. The research examined how digital promotional and marketing strategies influence consumer behaviour, finding that price promotions and upselling are the most commonly used tactics before and during ordering. The impact of price promotions on consumer behaviour was of particu…
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