Size Doesn't Matter: No Brand Is Safe without AI-Readable Content
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4 Articles
Global Study: Poor-Quality AI Content Puts Brand Trust at Risk
NEW YORK, July 29, 2026 (GLOBE NEWSWIRE) -- DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimize ad performance and prove campaign outcomes, today released a new global study examining consumer and marketer attitudes toward AI’s…
Should Brands Label AI Content? The Transparency Debate
The rapid adoption of generative AI has left brands facing a difficult choice: either disclose every use of the technology or risk appearing opaque when customers learn of it later. Customers may value openness, but broad labels can also create doubt when AI has only assisted a human-led process rather than determined the final outcome. As a result, CX leaders should think about moving away from blanket policies that either disclose everything…
The prime ministers of the countries have agreed on a draft for the Digital Media State Treaty, which will regulate among other things how the use of artificial intelligence in media content is to be identified. Volker Nünning summarizes the key points of the draft for our series Das Beste aus epd Medien bei turi2. Read text at epd Medien by Volker Nünning / epd media After more than a year of discussions, the federal states have agreed on a dra…
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