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Digital Marketing: How Cruise Giant Aida Raises Its "Data Treasure"

Summary by horizont.net
Viewed from the outside, a cruise looks like an analogue pleasure: sun, sea, buffet. But anyone who talks to Alexander Ewig, Senior Vice President Marketing & Sales at Aida Cruises, quickly notices that there is a data-driven media company behind it.
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Viewed from the outside, a cruise looks like an analogue pleasure: sun, sea, buffet. But anyone who talks to Alexander Ewig, Senior Vice President Marketing & Sales at Aida Cruises, quickly notices that there is a data-driven media company behind it.

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horizont.net broke the news in on Wednesday, July 23, 2025.
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