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France fines Shein $176 million over cookies

France's CNIL fined Google €325 million and Shein €150 million for cookie consent breaches affecting millions, ordering compliance within six months or daily penalties apply.

  • On Wednesday, September 3, 2025, France's data protection authority fined Google LLC 325 million euros and SHEIN, Asian fast-fashion platform, 150 million euros for cookie law breaches.
  • CNIL found the penalties stemmed from both firms failing to obtain users' free and informed consent before placing advertising cookies, with Google using a 'cookie wall' and SHEIN placing cookies despite 'Reject All' clicks from 12 million monthly users in France.
  • Regulators also cited Google's past cookie fines, ordering compliance within six months or a 100,000 per day penalty for Google and Google Ireland; this is Google's third cookie fine after 100 million in 2020 and 150 million in 2021, with prosecutors seeking 520 million.
  • Both companies said they will appeal the CNIL ruling, with SHEIN updating systems to comply and Google planning to study the decision before appealing.
  • CNIL's action follows a five-year push to rein in large platforms, finding 74 million accounts breached law and 53 million French users saw ads inserted in Gmail.
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A few hours after the French conviction on Wednesday night, the American firm also received hundreds of millions of dollars fine in the United States, for similar reasons of data collection.

·Paris, France
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Barron's broke the news in New York, United States on Wednesday, September 3, 2025.
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