‘Digger’ Streaming Release: Why Tom Cruise Film Will Likely Follow Warner Bros.’ PVOD Strategy
4 Articles
4 Articles
If the film doesn't attract spectators in theaters, it may be because this strange satire disillusioned about the state of our world doesn't really know who to address.
‘Digger’ Streaming Release: Why Tom Cruise Film Will Likely Follow Warner Bros.’ PVOD Strategy
Tom Cruise’s apocalyptic satire "Digger" is new in theaters, but unlike his previous big-screen adventures, the streaming release of the the movie should come a lot quicker.
Tom Cruise in huge on the poster is no longer enough to fill the rooms. Faced with Digger's flop, Warner tries everything to return the bad reviews to his advantage. Marie Bonnisseau wonders if the stars still sell.
Tom Cruise's new prestige film, "Digger," is flopping in theaters. Now the studio is trying out a new and unexpected marketing strategy.
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