“F*** Those People!” Warner Bros. Ad Highlights Divided Critical Response to Tom Cruise’s New Film Digger
Warner Bros. is countering early criticism with a trailer that cites both praise and scorn, as Digger holds a 52% critics score on Rotten Tomatoes.
- Warner Bros. released a promotional ad for the climate satire Digger on Tuesday, showcasing polarized audience reactions by juxtaposing terms like "Masterpiece" and "Unpleasant" across the screen.
- Directed by Alejandro, the film stars Tom Cruise as Digger Rockwell, a wealthy oil tycoon whose drilling operations trigger a catastrophic global environmental disaster.
- Critics remain divided, with the film holding a 52% approval rating on Rotten Tomatoes and a 44 score on Metacritic from 41 reviews.
- While some reviewers praise the "ambitious" satire, others call it a "surreal misfire," leaving audiences to decide for themselves when Digger premieres on Oct. 2.
- Cruise's return to non-action acting marks a significant career shift, though early reviews suggest the film may not replicate success of his celebrated blockbusters.
15 Articles
15 Articles
Tom Cruise, Warner Bros. Social Media Campaign for "Digger" Poor Reviews and Apathetic Response: "You Know What? F Those People"
“You know what? Fck those people!” That’s what Tom Cruise as “Digger” says in a social media post from Warner Bros. That’s their response to lukewarm reviews and apathy so far from ticket buyers. The movie starts today in previews. “Digger” was filmed in something called VistaVision, which isn’t IMAX. It’s 35mm and horizontal for […]
Digger Is Already Poking Fun At Its Divisive Reputation In 'Decide For Yourself' Promo Video
They say there’s no such thing as bad publicity – and the team behind Digger clearly agrees.Before most of us even had the chance to watch it, the critical reaction to Tom Cruise’s new disaster movie has been completely polarised, with some praising its audacity and ambition, while others have called the film “unfunny”, “pointless” and “empty”.Days before its release, a new marketing campaign for Digger has now been released, highlighting its re…
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