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Differentiating Elements of Local Retailers in the Fight Against Large Chains: Own Production and Distribution
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In an area where international chains of supermarkets and hypermarkets have managed to control 75% of the money that Romanians spend on shopping for consumer goods, which are the weapons used by the autochthonous retailers to stay in battle? Logistics, distribution or production of their own, which supports commercial operations, are some of the variants.
·Ilfov County, Romania
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