Did Trek Just Hide a 32-Inch Race Bike in Its Own Documentary?

Did Trek Just Hide a 32-Inch Race Bike in Its Own Documentary?

Well, this is one way to bury the lead. Trek’s new documentary, “The Journey: The Untold Story of Trek,” is mostly a look back at the barn, the early days, the Waterloo roots, the people, the wins, the near-misses, the whole Trek origin story. But tucked into the background of one shot is something that looks a lot less like history and a lot more like a future wheel-size argument. Sitting behind Trek President John Burke, parked like it’s no b…

Trek at Fifty: A Documentary Looks Back at the Red Barn Where It All Began - Cycling West - Cycling Utah

A new film revisits the unlikely partnership between Dick Burke and Bevil Hogg that turned a bold idea into one of cycling’s defining brands Fifty years is a long time in any industry. In cycling, where manufacturers come and go, where taste shifts with the peloton’s mood, and where even the most storied names can […] The post Trek at Fifty: A Documentary Looks Back at the Red Barn Where It All Began appeared first on Cycling West - Cycling Utah.