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Sarah Hepola: The Dallas Cowboys Cheerleaders’ Pay Bump Broke a Cherished Value. Tradition.
DALLAS COUNTY, TEXAS, JUN 27 – Following Netflix's popular docuseries, the Dallas Cowboys Cheerleaders won a 400% pay raise after years of low wages and multiple jobs to make ends meet, activists said.
- Following extensive negotiations and heightened public attention, the Dallas Cowboys Cheerleaders will receive a 400 percent salary increase starting with the 2025 NFL season.
- This increase followed a 2019 lawsuit settled privately with former cheerleader Erica Wilkins, which highlighted systemic low pay and demanding conditions in the squad.
- Cheerleaders, many relocating to Texas and sacrificing holidays and family events, previously earned about $200 per game and $8 hourly despite high physical and professional demands.
- Director Kelli Finglass declared the raise '60-plus years long overdue,' while veteran Jada McLean said, 'We used our visibility for something good,' inspiring women worldwide.
- The pay raise suggests evolving recognition of cheerleaders' work, but some alumnae question whether this marks true appreciation or signals cultural shifts away from past traditions.
13 Articles
13 Articles
Cowboy cheerleaders' pay bump broke cherished tradition
DALLAS — “It’s just been tradition,” Dallas Cowboys Cheerleaders choreographer Judy Trammell once told “Entertainment Tonight,” when she was asked about the shockingly low pay for the team’s exceedingly high-profile cheerleaders. “You get a better quality of girl,” she continued.…
Sarah Hepola: The Dallas Cowboys Cheerleaders’ pay bump broke a cherished value. Tradition.
DALLAS — “It’s just been tradition,” Dallas Cowboys Cheerleaders choreographer Judy Trammell once told "Entertainment Tonight," when she was asked about the shockingly low pay for the team’s exceedingly high-profile cheerleaders. “You get a better quality of girl,” she continued.…
Dallas Cowboys Cheerleaders Look Back On Season 2 of America's Sweethearts
Before the Dallas Cowboys take to the field, 36 cheerleaders electrify the crowd with AC/DC’s ‘Thunderstruck.’ This pregame ritual has become an integral part of the experience at the AT&T Stadium and has gained global popularity following the release of the first season of America's Sweethearts: Dallas Cowboys Cheerleaders last year…
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