Samsung Eyes Chinese DRAM Sourcing to Cut Costs, Expand Budget-Phone Share in China

Samsung eyes Chinese DRAM sourcing to cut costs, expand budget-phone share in China

Samsung Electronics is evaluating the use of lower-cost Chinese DRAM in some smartphones as it seeks to offset rising component costs and regain momentum in China's highly competitive budget handset market.

Samsung MX reportedly considers Chinese DRAM for low-end phones in China · TechNode

Samsung Electronics’ Mobile eXperience division is reportedly considering Chinese-made DRAM for low- and mid-range smartphones sold in China, including Galaxy A models, according to a South Korean media report cited by IT Home. The move would allow Samsung to use lower-cost Chinese LPDDR5X memory as rising component prices put pressure on smartphone margins. The report said Samsung is considering the move partly to reduce production costs and im…

Rumored Samsung plan to revive phone sales in China likely won’t work

Samsung's phone market share in China is practically non-existent, even though it is the dominant player in the global smartphone market. If a new rumor is to be believed, Samsung has a plan to revive its phone sales in the People's Republic by leveraging a crisis it's fully benefiting from. Cheap Chinese DRAM doesn't really exist Memory chip prices have skyrocketed over the past year with no end in sight. Manufacturers, including Samsung's o…

Samsung Eyes An Opening In China’s Dwindling Smartphone Market By Using CXMT Memory, But The Latest Report Has The Completely Wrong Idea About Pricing

As Chinese smartphone brands cut smartphone shipments in the wake of the DRAM shortage, Samsung reportedly targets an opportunity to raise its tally in a market that it has struggled to penetrate for years. To achieve this, a new report states that the Korean giant will resort to using CXMT’s DRAM chips, which are said to be cheaper, but that’s where the misconception should end. CXMT’s DRAM chips are anything but cheap; Samsung still has a chan…

Did LG and Samsung change strategy to exclusively target the high-end OLED market, and concede the lower-end to China?

Something interesting is happening in Korea. Over the past few months, almost every significant move made by Samsung Display and LG Display has pointed in the same direction - upwards, towards the high end, and away from the volume tier of the OLED market. It is not clear yet, but this starts to look like a strategy: the two Korean OLED makers appear to be deliberately conceding the cheap high-volume OLED business to China, and betting both comp…