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Dick's Sporting Goods Is Putting Creators at the Front of Its Social Campaigns

Summary by Adweek

Dick's Sporting Goods is enlisting sports creators. The retailer is expanding a program called Dick's Varsity Team, which will give young athletes a 10-month contract to create and share Instagram content that can be used on the retailer's own channels. Creators will receive monthly gift cards to buy products used in their content. Additionally, creators...

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Dick's Sporting Goods Is Putting Creators at the Front of Its Social Campaigns

Dick's Sporting Goods is enlisting sports creators. The retailer is expanding a program called Dick's Varsity Team, which will give young athletes a 10-month contract to create and share Instagram content that can be used on the retailer's own channels. Creators will receive monthly gift cards to buy products used in their content. Additionally, creators...

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Dick’s Sporting Goods opens influencer program to the public – RetailWit

Previously limited to employees, members in 2025 will receive monthly gift cards to purchase products to feature across their social channels.

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RetailWit broke the news in 10 days ago on Thursday, February 13, 2025.

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