Diamond Vogel Announces Strategic Shift in Architectural Coatings Market

Diamond Vogel announces strategic shift in architectural coatings market

ORANGE CITY — Diamond Vogel is implementing a strategic transformation in its approach to the architectural coatings market. As part of this shift, the company is divesting its company-owned retail stores that primarily serve painting contractors, homeowners, and maintenance professionals.

Diamond Vogel sells retail paint locations « KJAN | Radio Atlantic, IA – AM 1220

(Radio Iowa) – The Orange City based Diamond Vogel paint company is moving away from its retail paint stores. A statement from Diamond Vogel C-E-O Jeff Powell says their business success demands continuous innovation and focus and they will sell retail operations that cater to homeowners and contractors. It says Spectrum Paint has agreed to acquire eleven Diamond Vogel retail locations and will assume operations the eight stores in central Iowa,…