Diageo sells East African Breweries stake to Asahi for $2.3 billion

End of an era: UK drinks giant Diageo set for Kenya exit, sells EABL stake for Sh297b

Beverage giant Diageo sells its majority stake in EABL and UDV Kenya to Japanese brewer Asahi Group for Sh296.5 billion, deal expected to close in 2026.

Diageo sells East African Breweries stake to Asahi for $2.3 billion

NAIROBI/LONDON, Dec 17 : Diageo, the world's largest spirits group, has agreed to sell its 65 per cent stake in East African Breweries to Japan's Asahi Holdings for $2.3 billion, divesting its last direct African beer holding.The deal values EABL, a Nairobi blue chip stock and one of East Africa's top five co

Diageo Agrees to Sell EABL Shareholding to Asahi

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Diageo Sells East Africa Beer Giant To Japan's Asahi - Diageo (NYSE:DEO)

Diageo plc (NYSE:DEO) stock rose Wednesday after the company reported agreement to sell its stake in East African Breweries plc (EABL), along with its shareholding in the Kenyan spirits business, to Asahi Group Holdings, Ltd. The transaction represents a 17x adjusted EBITDA and implies a total enterprise value of $4.8 billion for 100% of EABL and is expected to generate $2.3 billion in net proceeds after tax and costs. Sold Assets Details In par…

Diageo To Exit Kenya With Sale Of Entire EABL Stake To Japanese Giant

The Kenya Times ~ Trending, Breaking News and Videos Diageo to Exit Kenya With Sale of Entire EABL Stake to Japanese Giant Diageo plc has agreed to sell its entire shareholding in East African Breweries PLC (EABL) to Japan’s Asahi Group Holdings, Ltd. The deal, which is subject to regulatory approvals, marks the multinational’s exit from Kenya’s largest brewing company. In a cautionary announcement issued by EABL on December 17, 2025, the compan…