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Diageo sells East African Breweries stake to Asahi for $2.3 billion

  • On Dec 17, Diageo agreed to sell its 65% holding in East African Breweries to Japan's Asahi Group Holdings, Ltd for $2.3 billion, implying a $4.8 billion enterprise value for EABL.
  • Facing tariff hikes and heavy leverage, Diageo is pursuing disposals of non-core assets to reduce debts and cut costs, citing shifting younger-consumer habits and high debt as pressures.
  • Trading showed immediate movement when Diageo shares rose 1.9% and EABL increased nearly 4% after the deal announcement, with Diageo committed to long-term licensing agreements.
  • The deal is set to complete in the second half of 2026, and Asahi Group Holdings called it the largest investment in an African alcohol business by a Japanese brewer, while Diageo divests its last direct African beer holding.
  • Under the agreement, EABL will retain local brands such as Tusker beer and sign refreshed deals to produce Guinness and import Diageo's premium products in Kenya, Tanzania and Uganda.
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Benzinga broke the news in New York, United States on Wednesday, December 17, 2025.
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