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Diageo's Ifeoma Agu Calls for Creatives to Collaborate with the Global Beverage Brand

Summary by Shine My Crown
African music is no longer an emerging force—it is a dominant global movement. As its influence expands, industry leaders are focusing on how to sustain growth, ensure fair ownership, and maximize its economic impact. Among these leaders is Ifeoma Agu, Diageo Africa’s Group Head of Culture, Influencers, and Advocacy, who is championing strategic brand collaborations to elevate African creatives on the world stage.During the TRACE Summit 2025 hel…
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Europa Sur broke the news in on Tuesday, April 1, 2025.
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