Deutsche Telekom Acquires FIFA Football World Cup 2026 Rights
- Deutsche Telekom has obtained the exclusive rights to broadcast all matches of the 2026 FIFA World Cup, which will take place from June 11 to July 19, 2026, across the US, Mexico, and Canada, for viewers in Germany.
- This acquisition followed a delayed FIFA tender and outbidding of public broadcasters ARD and ZDF, who previously sublicensed rights to Telekom for the 2022 World Cup.
- The rights package includes exclusive live coverage of all 104 matches on Telekom's MagentaTV, spanning six weeks and three time zones with 48 participating teams.
- Telekom calls the package the 'largest World Cup package ever' with 272 total matches, plans potential sublicensing, and acknowledges legal free-to-air requirements.
- The deal implies Telekom aims to expand its sports portfolio and provide a comprehensive football experience, marking its first FIFA Women's World Cup rights for 2027 in Brazil.
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Licensing - Telekom Buys Media Rights for Men's and Women's World Cups
Deutsche Telekom has confirmed that it has acquired all the live media rights for the World Cup in the coming year and other tournaments. The Bonn telecommunications company announced the agreement together with the world association FIFA in Berlin.
·Germany
Read Full ArticleTelekom Acquires World Cup Rights for 2026 and Other Tournaments
Deutsche Telekom acquires the broadcasting rights at the World Cup 2026 and other tournaments. With 272 live broadcasts, Telekom plans to strengthen its internet offering and position itself in competition with streaming providers.
·Munich, Germany
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