US EditionDespite the Crises, Consumption and Retail Trade Are Doing Well in Switzerland
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The Swiss retail trade is doing well, according to a UBS projection published on Wednesday. Its real turnover increased by 1.8% in 2025 compared to the previous year, thanks in particular to the rise in wages and the slowdown in inflation, linked to energy prices.
In 2026, the Swiss retail trade is expected to have a rough wind: experts expect only moderate sales growth for the current year.
According to a study in 2026, Swiss retail trade only expects moderate sales growth. In view of the competition from Action, Rossmann, Temu and Co., Swiss companies want to differentiate primarily between product ranges, added value and efficiency rather than prices.
The Swiss retail trade showed resilience last year, with the sector's turnover being driven, in particular, by the rise in real wages.
According to a study in 2026, Swiss retail trade only expects moderate sales growth. In view of the competition from Action, Rossmann, Temu and Co., Swiss companies want to differentiate primarily between product ranges, added value and efficiency rather than prices.
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