Despite NCAA Preemptions, CBS Soaps See Growth Week-To-Week & Year-To-Year Among Key Demos & Total Viewers

Despite NCAA Preemptions, CBS Soaps See Growth Week-To-Week & Year-To-Year Among Key Demos & Total Viewers

Although only three original episodes aired during the week of March 17-21, 2025, due to CBS’ annual coverage of the NCAA Men’s Basketball Tournament on Thursday, March 20 and Friday, March 21, the network’s scripted lineup consisting of “The Young and the Restless,” “The Bold and the Beautiful” and “Beyond the Gates” were up week-to-week and compared to the same week last year among Women 18-49, Women 25-54, and for the most part, Households an…