Despite cuts, Xbox CEO Asha Sharma wants to keep building "enduring" new IP — with a warning in tow

After a year of layoffs and uncertainty, Asha Sharma reportedly tells rattled Xbox employees: "We have to find new ways, and courage, to have invention on new IP"

Xbox leader Asha Sharma has reportedly broadcast her intent to "create enduring new IP" alongside the company's much publicised plan to organise around its biggest gaming brands - think The Elder Scrolls, think Blizzard, etc. But according to Sharma: "We will not survive if we only revive on the past."

Asha Sharma Tells Employees That Xbox Won't Survive By 'Only' Relying On Past Franchises

"I would also like to see us continue to create enduring new IP".As we've already covered at Pure Xbox, Asha Sharma was part of a Town Hall meeting at Microsoft HQ last week where she updated employees on the future of the brand, discussing various topics that were shared by Windows Central.That same outlet has shared a few more comments that were apparently made by Sharma regarding Xbox's first-party plans, including how her team are "backing o…

Xbox insists it’s not giving up on original IP: ‘We won’t survive if we only relive the past’

Despite doubling down on its biggest franchises, Asha Sharma insists original IP is important…

Asha Sharma: Xbox Needs 'Enduring New IPs,' It Will Not Survive With Just Established Franchises

Xbox CEO Asha Sharma explains that the brand needs to start creating enduring new IPs already if it aims to survive long-term moving forward. Asha Sharma: Xbox Needs ‘Enduring New IPs,’ It Will Not Survive With Just Established Franchises is a post from Tech4Gamers - All About Technology And Gaming News