Despite BTS Boycott, Grammy’s New Asian Pop Category To Debut Unchanged
Harvey Mason Jr. said the Academy heard broad support and 2027 nominations will proceed after months of consultation with Asian music leaders.
- Recording Academy CEO Harvey Mason Jr. confirmed on Thursday that the Best Asian Pop Music Performance category will proceed for the 2027 Grammy Awards despite ongoing controversy surrounding the award.
- Criticism from major acts, most notably BTS, prompted reconsideration of the award after the group announced in July they would not submit music, arguing the category marginalizes rather than highlights their work.
- To address concerns, the Academy convened its board and nominations committee for dialogue with leaders from K-pop, J-pop, and C-pop; Mason noted that feedback was mixed, with many expressing "enthusiastic support."
- Officials clarified that artists competing in this genre category remain eligible for General Field awards, countering claims the award is exclusionary and designed to recognize excellence in diverse Asian pop markets.
- The category remains subject to annual review following the ceremony on February 7, 2027, with management committed to making future adjustments to ensure the music community feels heard.
16 Articles
16 Articles
(Los Angeles=Yonhap News) Correspondent Kim Kyung-yoon = The Grammy Awards, considered the most prestigious awards ceremony in the U.S. music industry, despite BTS's declaration of a boycott...
The American music awards Grammy Awards have decided to maintain the ‘Best Asian Pop Music Performance’ category as scheduled, despite the controversy surrounding its creation. The decision came after a review was launched following BTS's announcement that they would not submit entries to next year's Grammys, citing issues with the way music is categorized based on region and language.
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