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Designing the Future Without Erasing the Past – PRINT Magazine
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Designing the Future Without Erasing the Past – PRINT Magazine
An industry perspective by Beth Andlaw, co-founder and strategy director at FORM Studio. When you’re working with a brand that’s been around the block, identity work isn’t about reinvention for the sake of it. It’s about understanding what’s worth keeping, what needs evolving, and how to move things forward without losing its hard-earned heritage. So, how do you move a brand forward without flattening the story that got it here? In a world hooke…
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