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Designed to Touch, Built Like Software

Summary by The Interline
You’re supposed to buy the product for what’s inside: the product, formula, the science that brings it all together. But packaging affects more than how a product looks. It’s become central, not just for branding, but to performance, and what influences it is no longer just aesthetic instincts, more and more it’s software logic.  Not everywhere mind, and not always, but in more places than many people realise, the design of packaging is picking …
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The Interline broke the news in on Wednesday, July 16, 2025.
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