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Department of Commerce unveils new state brand in Miles City
- On Friday, during the opening of the renowned Bucking Horse Sale event in Miles City, Governor Greg Gianforte alongside the Montana Department of Commerce introduced the state's redesigned branding campaign.
- This unveiling followed 16 years without a major refresh and aimed to realign Montana's brand with its people, economy, and evolving identity beyond tourism alone.
- The campaign introduces an updated logo, a lively color scheme reflecting Montana’s natural scenery, and a refreshed state website, all intended to support tourism promotion, trade, and efforts to attract new businesses.
- Gianforte highlighted that this campaign marks the first update in 16 years to present Montana anew on the global stage, while Chief Marketing Officer Mitch Staley described the refresh as much needed and emphasized its role in supporting the state’s economy and community.
- The new brand and a branded 1968 Chevy C-10 truck will tour Montana this summer to increase resident engagement and showcase the state’s diverse communities and economic opportunities.
14 Articles
14 Articles
Montana unveils new state brand to boost tourism and strengthen identity
MILES CITY Governor Greg Gianforte and the Montana Department of Commerce unveiled the states new branding campaign during the kickoff of the World Famous Bucking Horse Sale in Miles City on Friday, marking the first major refresh in 16 years.The new campaign introduces a redesigned logo, a vibrant color palette inspired by Montanas landscapes, and a revamped state website. The new brand will be used for tourism marketing, trade and exports, and…
Bozeman Daily Chronicle
Department of Commerce unveils new state brand in Miles City
While the World Famous Bucking Horse Sale hit full stride in Miles City on Friday, it wasn't the only thing taking off, as the Montana Department of Commerce unveiled a new brand for the state on the first full day…
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