Dentsu Zambia turns billboards into backpacks in bold sustainability move

Dentsu Zambia repurposes billboard waste into school backpacks in practical sustainability project - Africa Sustainability Matters

As a marketing agency increasingly involved in environmental and social impact work, the firm’s latest campaign demonstrates how creative industries can contribute directly to sustainability goals. The project was part of One Day for Change, Dentsu’s global annual initiative encouraging employees to develop solutions to local challenges.

Dentsu Zambia turns billboards into backpacks in bold sustainability move

For this year’s One Day for Change, dentsu Zambia partnered with Primedia to turn discarded billboard vinyl into handcrafted school backpacks. Made by local women in Lusaka, the bags were filled with supplies and delivered to children at the Home of Love orphanage offering both practical support and a message of hope. Read more...