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Dentsu Expands Magnite Partnership

Magnite, an independent sell-side advertising company, has announced a strategic partnership with dentsu in EMEA to accelerate innovation and performance across the media supply chain. Dentsu is tapping into Magnite’s built-for-video tools and technology to power dentsu Total TV and support its ambition to lead in the ‘Algorithmic Era’ of advertising, where interoperability, automation and […]
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Magnite (NASDAQ: MGNI), the world's largest independent advertising company, has announced a strategic partnership with dentsu in the EMEA region to accelerate innovation and performance across the media supply chain. Dentsu is leveraging Magnite's tools and technology built for video and CTV to power dentsu Total TV and support its goal of leading the… Origin

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advanced-television.com broke the news in on Friday, July 25, 2025.
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