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Demna’s Dramatic Debut: How Gucci’s New Vision is Sparking Questions About the Future of Fashion - The Gryphon
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Demna’s Dramatic Debut: How Gucci’s New Vision is Sparking Questions About the Future of Fashion - The Gryphon
Ruby Tanner examines Demna’s move from Balenicaga to Gucci and the culture shift he is creating. Image Credit: Vogue Business Gucci’s new visionary, Demna Gvasalia, previous director of Balenciaga, has once again sought to haul the fashion world into the future. On September 22nd the Georgian creative released a digital look book of his first collection for Gucci. Struggling with record low sales, a lack of media presence and an outdated bran…
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