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Demna Bows Out at Balenciaga with Star-Studded Paris Catwalk Show

PARIS, ÎLE-DE-FRANCE, FRANCE, JUL 9 – Demna ends a decade at Balenciaga with a couture show before leading Gucci's revival, a move Kering hopes will boost the under-performing brand's fortunes.

  • On Wednesday during Paris Haute Couture Week, Demna presented his final Balenciaga collection after a decade, before starting his role at Gucci the next day.
  • After a decade at Balenciaga, Demna left to revitalize Gucci, having transformed the house into a mainstream, edgy brand, prompting his departure.
  • Following Demna’s farewell show, Glenn Martens will debut his first Maison Margiela collection, while Demna prepares for his Gucci debut next March, marking new creative milestones.
  • Analysts suggest Demna's move to Gucci signifies a shift towards provocative, body-centric fashion, reflecting industry debates on evolving luxury aesthetics.
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The fashion week was rich in highlights. Designer Demna said goodbye after ten years at Balenciaga, Glenn Martens joined Maison Margiela. A review in pictures

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parismatch.com broke the news in on Tuesday, July 8, 2025.
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