Demna Bows Out at Balenciaga with Star-Studded Paris Catwalk Show
PARIS, ÎLE-DE-FRANCE, FRANCE, JUL 9 – Demna ends a decade at Balenciaga with a couture show before leading Gucci's revival, a move Kering hopes will boost the under-performing brand's fortunes.
- On Wednesday during Paris Haute Couture Week, Demna presented his final Balenciaga collection after a decade, before starting his role at Gucci the next day.
- After a decade at Balenciaga, Demna left to revitalize Gucci, having transformed the house into a mainstream, edgy brand, prompting his departure.
- Following Demna’s farewell show, Glenn Martens will debut his first Maison Margiela collection, while Demna prepares for his Gucci debut next March, marking new creative milestones.
- Analysts suggest Demna's move to Gucci signifies a shift towards provocative, body-centric fashion, reflecting industry debates on evolving luxury aesthetics.
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107 Articles


The fashion week was rich in highlights. Designer Demna said goodbye after ten years at Balenciaga, Glenn Martens joined Maison Margiela. A review in pictures
Paris Couture Week kicks off with star-studded Balenciaga show
Maverick Georgian fashion designer Demna bowed out after 10 years at Balenciaga on Wednesday with a star-studded Paris show featuring Kim Kardashian and veteran supermodel Naomi Campbell on the catwalk.The final collection from the 44-year-old − who is switching to fellow Kering-owned brand Gucci − was watched by celebrities from Nicole Kidman to Katy Perry.Read...
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